Ad review

This ad makes me laugh really hard. I love how this ad comments on the idea that a diamond is a woman's best friend and that if you give a woman a diamond it's the best thing you can do and how all woman want from a guy is a diamond. It makes me feel this way because it takes the typical diamond advertisement of a black background, a piece of diamond jewelry and the saying "A diamond is forever" and pairs it with the phrase "Hey, what do you know, she thinks you're funny again." It's funny because the ad has the typical diamond ad background, which has always been paired with some sort of love slogan or cheesy love poem saying that giving a diamond is the best way of showing love, and instead pairs it with a critique of today's society and the values taught to the women today. I think that this is funny because it is a commentary of society today and how, even if a woman isn't interested in you, if you spend a lot of money on her she'll pretend to be interested. The ad takes what we've come to accept as normal and typical, a diamond is how you should show your love, and makes the observer question why it is that love has to be shown with a diamond and if it really is love if it takes a diamond to bring it out in the receiver. The ad uses extreme contrast by having an all black background with a diamond bracelet and the writing in white. This makes the large writing in the center of the ad stand out and become the focus of the ad. The ad also uses proximity to make the text stand out. The text is taking up the majority of the center of the ad with empty space all around it, with the bracelet along the top edge of the ad and the line "A diamond is forever" along the bottom edge of the ad. This empty space around the main text brings the eye's focus onto the text and insures that the observer will read the text. The contents of the ad are also aligned vertically, with the bracelet and both texts centered in the middle of the ad forming a vertical line for the eye to move down. The only repetition in the ad is the use of white for the border, the bracelet, and both lines of text.

http://www.shamelessmag.com/media/content/2007/12/diamond.jpg

Kuhn Post

When he wrote the essay The Historical Structure of Scientific Discovery Thomas Kuhn was trying to show that the idea of attributing a single person for making a discovery at a specific time is almost completely impossible. In his essay Kuhn really didn't waste any time trying to build up his pathos or really set up the kairos, Kuhn's basic strategy was to use logos to prove his point. He very logically and scientifically approached his essay, stating straight out what his thesis was and what he was trying to accomplish. He then moved through several examples and then analyzed the examples and applied them to his thesis. His analysis of the examples was all based on logic and actual examples, he didn't worry about appealing to the reader's emotion or anything besides very clear and defined logic. By doing this he kept the theme of the essay very efficient and scientific, without any unnecessary words or frivolous extra the essay was very concise and didn't leave much up to interpretation, everything that Kuhn said was very provable and really suited the purpose of approaching the scientific community. His entire essay is laid out in a very logical order. He fully explains one example and relates it to the thesis before moving onto the next. Then Kuhn restates all the examples at the end of the essay and relates all three back to his thesis again. He is very logical and clear with everything in his essay, making sure that every aspect is fully explain and tied in. Kuhn's essay is so logically setup and executed that there is no room left in it for any appeal to the reader's emotion, creating an essay that completely lacks any attempt at creating pathos. Kuhn's essay is a perfect example of what kinda of essay would rely on logos more than anything else.

Blog 1

My name is Ryan Kilbane and I am currently a junior with senior credit majoring in mechanical engineering here at Ohio University. I have always been very mechanically inclined and also good at math, so mechanical engineering seems to be the perfect major, at least I have thought that so far, I have had mechanical engineering declaired as my major since I applied. My first engineering professor defined mechanical engineering and solving societies problems using technology. This is the most basic, yet the most useful description of the major that I have yet to find. As a mechanical engineer I more or less look at the world as it currently is and try to fix the problems people are having and just make life all around easier by designing something. I'm not sure yet as to what specific field I want to go into. I spent two breaks working at a consulting engineering firm and hated it so that's out. Consulting engineers layout the ventilation systems, electrical wiring and the plumbing on the blueprints of a building that is being built or remodeled. My job was to spend all day in front of a computer screen and draw lines on AutoCad. I am much more interested in the workings of an engine and things to that extent so I think that finding a job with a company like Edelbrock would be something that I would be much more interested in, but I'm always keeping my eyes open just incase there's something else that is more apealing. The main goal of mine is to use to money from the job I get when I graduate to pay for finishing getting my pilots lisence and one day flying commercial freight. Flying is really expensive and I figured that engineering would probably pay enought that I would be able to afford the rest of my training and that way I could get my dream job as a pilot.